Using the right marketing strategy can take your online journey to a completely new level of productivity.
One of the best marketing models available today is email marketing, which is perhaps the most popular in digital marketing.
When you launch a new blog, your next struggle will be how to drive traffic to your blog. You can decide to promote your blog using any legal blog promotion techniques like guest-posting, Facebook adverts, and so on.
Giving your visitors the option to subscribe to your email list will help you to turn them into regular visitors.
Once you get hold of these emails, you can decide to notify them through emails when you have a new post on your blog or send them promotional emails that contain your affiliate links.
As a blogger, the most valuable asset you have in your email list.
Because, when you build a good relationship with your subscribers, they will trust you with their wallets and you know what that means. They are likely to try anything you recommend to them.
Secondly, email marketing does not suffer any algorithm penalty like other marketing models such as search engine marketing, social media marketing, and so on.
Generating more revenue with email marketing has gone beyond sending a promotional email to your list once a month, it has evolved to using some automated email marketing software that runs on autopilot.
If you are interested in learning how to build email lists, what platform is the best for you, how to grow your list, and how to get your subscribers to open your emails, this epic guide is for you.
What is email marketing?
Email marketing is an effective digital marketing strategy of sending targeted emails to a group of audiences with similar interests.
It encompasses using email to send promotional offers such as solicit sales with affiliate links, sending business proposals, and so on…
By getting your customers to subscribe to your list, you can segment them based on their preference and send highly personalized email that aims at solving a particular problem.
Importance of Email Marketing
Though email marketing is expensive when viewed from one perspective, doing it correctly can take your blogging journey or online business to a greater level.
Here are some benefits of email marketing.
1. Building a relationship with your readers:
Unlike any other marketing strategy, email marketing allows you to target those who have an interest in your brand already.
They are often those who have signed up and, therefore, will most likely click on the link and head to your site.
2. Increase In Web Traffic
Email marketing campaigns can effectively increase your blog’s overall traffic; doing it correctly will not only increase your traffic but will persuade your subscribers to buy your products or services and convert them to customers.
A well-done email campaign will generate a healthy ROI (Return On Investment).
One noticeable trend in email marketing is that the number of users continues to grow every year. According to Statista, email usage is predicted to grow by 2 to 3% each year from 2018 to 2024.
Therefore email marketing is useful when it comes to generating traffic that can convert.
3. Increase In Revenue
By targeting the right audience, email marketing can help you to increase your revenue two times when used properly.
To increase your revenue, you have to master some of the best email marketing techniques and know the one that works best for your subscribers.
4. Lower Costs
You will spend less on email marketing to reach a certain number of people who respond by visiting your site than when using any other marketing method.
It is cheaper than the mainstream marketing channels.
Despite the fact, email marketing is cheaper when compared to other marketing strategies, the results are much better because you are targeting the right audience.
5. Easy to Measure
It is easier to assess your marketing performance as you know exactly how many people were reached and what action they took.
You can, therefore, adjust accordingly, correct where you went wrong, and get better results.
With the right email marketing software, you can track your open, click-through, conversion rates, and so on.
Why You Should Invest in Email Marketing
Although email marketing carries a huge potential for you, it needs to be done right for it to show results.
Instead of spending countless hours preparing and sending emails to the extensive list, you can invest in email marketing software to get the work done for you.
It will do all the heavy lifting so that all you have to do is just to set it up, and it automatically does the rest for you.
It also has a higher return on investment than most other marketing options. For instance, back in 2017, every dollar spent on email marketing earned $32 in return, and that makes it worth spending on when you want better returns.
You will also have an instant impact, and that means you reach your goal faster than through other methods.
Most customers will act on the email upon receiving it if it is persuasive enough. It is thus paramount that you put some effort into making the emails worth it for your customers.
Generally, investing in email marketing will go a long way in helping you reach your dreams.
You don’t have to send those poor-quality emails that will be marked as spam and get the customer looking for the unsubscribe button.
There are several options to help you automatically appealingly reach your audience.
Best Email Marketing Software
1. Constant Contact
One of the most powerful full-service email marketing programs is Constant Contact.
It comes with all the features you will need for automation of marketing, integration, personalization, and segmentation.
Its design and functionality make it one of the best email marketing tools available today.
You don’t have to know the procedure of email marketing as it automates everything for you.
Features Of Constant Contact
- Autoresponders that automate emails whose timing, content and tone feel like a real person’s response
- Landing page feature
- SEO tool for optimization of usage of keywords
- Artificial Intelligence-powered in-app creation of Google Ads
- In-app creation of Facebook and Instagram ads
- In-app generation of Google My Business entry
- Easy to use besides great customer support to help you if you have any challenges
- Impressive automated management of your contact list
- Its editing module is flexible and intuitive
- Can connect you with professionals in case you need other services like designers
- High efficiency in marketing automation
- Many amazing templates
- Some users have found it glitches
- The pricing is high given the number of features they offer
Another great full-service email marketing platform is GetResponse. It has helped countless businesses reach their goals over the ten-plus years it has been in existence.
It offers email marketing, webinar hosting, landing pages, and automated marketing options all in one.
Features Of Getresponse
Here is some great features of Getresponse email marketing software.
- Drag and drop editor
- 500+ templates
- 1000 free stock images
- In-editor mobile preview
- Dynamic content capability
- List segmentation
- Perfect timing that optimizes the delivery time
Pros of GetResponse
- Easy to transfer your existing lists
- Powerful drag-and-drop email creator that is easy to use
- Great customer support
- Time travel feature to deliver at specific times for different time zones
- Many amazing features
Cons of GetResponse
- No refunds on yearly plans
- Some templates are outdated
3. Active Campaign
Active Campaign is a fully integrated customer relationship management tool.
It comes with all the great features that you will need to market and connect to your customers like a pro.
You can create triggers, set up automated follow-ups, and automate just about anything that pertains to marketing.
It is one of those tools that are pushing the limits of email marketing by using cutting-edge technology.
- Easy to use as it has a visual marketing automated builder
- Zappier integration allows you to connect with over 2000 different tools
- Has machine learning which aims at reaching out with more targeted messages
- Has automated split testing
- It may is not easily customizable for beginners
Digital Marketing vs. Email Marketing
Although most people see digital marketing as a separate entity from email marketing, the truth is that email marketing is part of digital marketing.
Search engine marketing, email marketing, influencer marketing, mobile marketing, paid social media marketing, and many other forms of marketing that utilize electronics fall under digital marketing.
Email marketing stands out as one of the most cost-effective options today. It has higher conversion rates and a higher return on investment than the other digital marketing options.
Best Email Marketing Practices
Email marketing does not end with writing emails and sending them to your subscribers, if you wish to attain success with email marketing, there are some email marketing techniques you need to learn.
Here are some of the best email marketing practices to follow.
1. Don’t Buy Email List
Buying an email list is one of the biggest mistakes new bloggers make when it comes to email marketing.
Though it may seem to be a daunting and tedious task asking people to join your email list. In fact, email list building is challenging and time-consuming. But buying an email list won’t make the work easier.
Consider the fact that people will not engage with your emails if you are spamming their inbox with something they don’t want.
The success of your email campaign depends on the open rate of your emails. If you are sending emails to the purchased email list, it’s likely not to be opened or even result in blacklisting your emails.
Also, it is advisable to clean your email list from time to time to ensure they are up to date.
2. Use A Welcome Email Series For New Subscribers.
Welcome emails are a vital part of any marketing campaign because first impressions always matter in everything.
With email automation tools, you can use an autoresponder to set a series of welcome emails to send once a new subscriber is added to your list. These emails can be scheduled to be one email day one, another one the next day, and so on.
You can start by appreciating the person for joining your list and assure him of things he or she is likely to benefit from.
Finally, don’t forget to remind them of your privacy policies, reassuring them that their email address is safe and won’t be passed on to numerous advertising companies.
3. Send Personalized Email To Your List
Though your emails are automatically sent i.e it is on autopilot, it is still cool to add some personal touch to the email by calling the person by name.
With the help of email merge tags, you can include any piece of data collected by your subscribers when they sign in to your list to customize their emails.
What is a merge tag? According to Emailonacid, a merge tag is a bit of ESP-specific code that allows you to insert unique user data from your mailing list into emails
For instance, you can include the recipient’s name on the email subject line. E.g: “Hello [NAME], thank you for joining my list”.
You can further customize the email to look personal by utilizing other Merge tags like the city, age, date of birth, etc.
4. Focus on Your Email Subject Line
It is important to note that the email subject line is more important than the contents of the email.
Your email subject line is what will tell your subscriber if the mail is worth opening or to just trash it without considering the content.
Therefore, you need to pay attention when it comes to writing your email subject lines. Other techniques like the A/B test will help you to test the email with a small subset of your subscribers. Then, repeat the process that works well with all your lists.
Here are a few things that work well in email subject lines.
- Include the recipient’s name
- Make the subject length 30 – 50 characters length
- Action verb that will trigger the urge to open the email.
Also avoid using spammy words like ( Buy now, free, win now) it doesn’t do well all the time.
Your blogging can receive an immense boost from email marketing if done right. Profitability will increase, and you will be more likely to reach your dreams.
However, you can’t do it well enough by yourself. That is why you need some automated tools to get it done.
The best email marketing software is GetResponse, you can go ahead and start with their 30-day free trials.