10 Best Tips To Increase AdSense Earnings In 2020
The truth is that AdSense doesn’t work the same way for everybody so you need to keep experimenting till you find out the one that works best for your site.
Target High CPC Keywords To Increase AdSense Earning
The average Adsense CPC that you get paid for depends on the keyword and topics you write about, It might sound confusing but am going to break it down so you get to understand it better.
When it comes to AdSense, Advertisers bids higher on certain keywords that they are targeting, the more the keywords appears on your post the higher the chances of getting high AdSense CPC and in turn increase your earnings.
But how do you know the keywords an advertiser is willing to pay high for?
To find out the CPC of different keywords, I suggest you use the keyword research tool I personally use Long Tail Pro as it allows you to quickly and easily filter out the best “buyer” keywords. You can also check out Semrush
Try out: Semrush 7-day Pro Free Trial
The gif below show an example of Longtail pro keyword CPC. I searched for the keyword affiliate marketing and it showed other related keyword to the searched term and the CPC of each keyword.
Imagine targeting the keyword affiliate marketing companies which has a CPC of $15.70, that will definitely stand you a chance of getting a high increasing your Adsense earning.
Therefore all you need to do is to take advantage of the above mentioned tool to find high CPC keywords, write a detailed article related to the keyword and watch out to see how your revenue will increase.
Follow Adsense Placement Best Practices
Coming to Ads placement on your blog, what matters the most is that your Ads are placed on places where it gain more exposure and visibility. However ensure that the Ads placement are in compliance with AdSense Ads placement and does not annoy visitors.
If you own a WordPress blog, below are few placements I think will work well for you
- Header Section: Header ads attracts visibility and increase CTR (Click Through Rate), You are advised to use 728×90 leaderboard image Ads on your header.
- Content Section: Depending on the length of your post but I suggest you use a 300×250 banner display Ads at the beginning of the content i.e below the title of the post, and another Ads of the same nature at the end if the post before comment section. You can also place ads in the middle of your content for long articles only.
- Sidebars Section: I don’t really like placing Ads on the sidebar because it doesn’t normally get clicks, but you can try it out as well.
Track your AdSense Click With Google Analytics
Linking your blog to Google Analytics does not only increase AdSense earnings but it also help you to get the actual pageviews of your site.
If you have not linked your blog to Google Analytics I suggest you do it immediately so as to enjoy their awesome features.
On the other hand, AdSense recommend you to link your AdSense account to Google Analytics so that they can track the performance of your pages and traffic source. It also allows you to track your clicks and know which Ads unit performs better an than the other.
If you are running a WordPress blog, I recommend this Analytics wordpress plugin by Monster Insights, it is one of the best Analytics plugins available on the internet. Just install it and activate and follow the instructions to setup in few minutes.
Optimise Your Blog Page Speed To be Fast
Does page speed really affect AdSense earnings?
Yes it does, let me explain how Page Speed affect AdSense earnings.
Put yourself in the shoes of your visitors who are in need of a solution to their problem and go straight to Google to find it, No visitor would love to spend their little minute on a webpage that takes a lots of seconds to load.
Therefore slow website tends to have increase in bounce rate and in turn result to poor AdSense earning.
To learn how to increase your blog page speed and reduce bounce rate I recommend you read this article from my themeshop on how to increase your pagespeed
Implement Links Ads
The truth be said, links Ads tends to have a lower CPC but still at that, it increases CTR (Click Through Rate). You shouldn’t overlook them because it increases the number of clicks you get and also increase Adsense earnings.
Block low paying adverts using competitive filters
To be sincere with myself, I dont do this one in particular, but you can also try it out.
You can block all the Advertisers that tends to give you low CPC and focus on high paying Advertisers only.
To do this you need to login to your Adsense dashboard from browser, navigate to Blocking Control from the menu, select the domain name you want to work on, from there you will now see list of categories you can block
Enable AMP Plugin To Increase AdSense earnings
AMP stand for Accelerated Mobile Page, it is a WordPress plugin that speed up the mobile version of your site which also serves as a ranking factors.
There is an official AMP plugin which was developed by WordPress but it doesn’t allow Adsense Ads but therebis a way to manipulate it if you really want ti use AdSense with the Official AMP plugin.
To use AdSense on the AMP plugin, install this WordPress plugin called New Adman, Then login to Google Adsense dashboard and navigate to Ads overview section
Click to AMP version and copy the AMP AdSense code and paste in New Adman plugin.
Drive More Traffic to Your Blog
Increasing the number of visitors you get will dramatically increase AdSense earnings.
Traffic = Money, this equation hold for all PPC network including AdSense so focus on increasing your pageview and remember not to involve in any policy violation so as to keep your AdSense account safe.
Blend your Ads color with Your Content
Blending Ads color simply means making the ad’s background and border colors the same with the site’s primary color.
You can decide the color of your Title, Background, Border, Links e.t.c.
- Let your content text color and Ads color be the same.
- Don’t use bright colors that are hard to see.
- Ensure that your ads blends with your website’s theme color.
- Don’t make the Ads color to attract too many attention.
Use Responsive text and display Ads Unit
These Ads units contain both text and image component and serve almost as a bridge between the text and banner ad types.
Making these Ads unit responsive make it possible for Ads to appear well across different device screen sizes
Text and display Ads helps to increase Ads impression and in turn increase you CPM (cost per impression)
I hope this article helped you learn a few AdSense tips to increase your earnings.
Apart from Google AdSense, there are other ways you can make money from your blog. If you want to diversify your blog income? Check out how to promote affiliate offer and make more money how to promote affiliate offer and make more money.