Analyze competitors ads on google

How To Analyze Your Competitors on Google Ads [Tool Guide] 2024

Google Adwords, also known as Google ads, is one of the most popular and effective marketing and advertising mediums. Many people looking to grow their business have often turned to Google’s advertising platform, Google Ads.

However, the effectiveness of advertisement on this platform depends on one crucial factor; Competitor analysis. Every industry or niche has its ‘big boys.’ So, if you are looking to emulate the most prominent authorities in your industry, competitor analysis is compulsory.

This article will guide you on how to analyze your competitors on Google Ads. I will also recommend the best tool you would need and how to use them.

Why Analyze your Competitors?

There are several reasons you should analyze your competitors when running a campaign on google ads.  The following are critical to why you should analyze your competitors when using Google ads;

  • Competitor analysis is compulsory to get the right content marketing ideas.
  • It also helps businesses understand the trends of the industry’s market
  • Startups and small businesses would know which of their competitors are using google ads
  • It also allows you to scope the market for fresh competitors in your industry.

What Tools can Analyze Your Competitors?

Effective competitor research on google ads can only be possible with the help of some tools. There are various tools you can use to research your competitors. However, I will list a few of the best Google Ads competitor analysis tools below;

  • SpyFu
  • SEMrush
  • KeywordSpy
  • Ahrefs
  • SimilarWeb

These tools help optimize PPC (Pay Per Clicks) platforms like Google Ads. They carry helpful metrics that can analyze the performances of other business advertisements.

You can use any of these tools to great results. So the real question here is; Which of these tools should you use for competitor analysis?

This article recommends SpyFu, as a great tool to analyze your competitors. The following sections will discuss using SpyFu to analyze Google ads.

How To Use SpyFu to Analyze Your Competitors on Google Ads

SpyFu is among the top tools you can use to do competitor research. This section contains a helpful guide on analyzing your competitor on Google ads.

Here are a few things you should do when using SpyFu to analyze your competitor;

  • Analyze your competitors on Google’s first page through Organic search
  • Identify your competitors using Google ads (PPC)
  • Leverage on missed keywords from competitors
  • Study your competitor’s content, on-page SEO, and off-page SEO (Backlinks)
  • Create a marketing idea that stands out

These steps provide an excellent idea of how to efficiently optimize SpyFu. I will discuss each of these points to guide you on how to analyze your competitors on Google Ads.

Analyze Your Competitors on Google’s First Page Through Organic Search

Your closest competitors would likely appear on search engines’ first pages for specific keywords. You have to know the sites leading the organic traffic for some keywords in your industry. Then you copy their domains and paste them into Spyfu to access some important metrics.

This step is a vital part when it comes to researching your competitors.

Identify Your Competitors Using Google Ads

Spyfu is very significant for analyzing your competitors’ ads. Firstly, you have to enter your competitor’s domain on the tool. This action helps you to identify your competitors that run ads on Google.

You will also get valuable metrics on how your rivals run their ads. Another essential feature of this tool is how it reveals the high-performing keywords of these sites.

There is a lot of helpful PPC information that Spyfu uncovers once you enter your competitor’s domain. This information is what you can leverage to compete with other businesses in your industry.

Leverage on Keywords From Your Competitors

The high converting keyword from your competitors would be a helpful asset that you need. To get the keywords your competitors rank for, go to the SEO Research/SEO keyword tab on your dashboard. You will see a list of competitors. Click on them, and you will find a lot of keywords.

With these simple steps, you can analyze the keywords of your competitors. The tool also gives you information on the advertisement’s performance of these keywords.

Study Your Competitor’s Campaign history

Another critical assessment you can complete with Spyfu is analyzing your competitor’s performing campaigns.

Content matters a lot in Google ads. The last ad copies of your competitor are something you want to observe. This step is easy with Spyfu.

Firstly, enter your competitors’ domain names. Next, go to the ads history section, go through the ads in coloured boxes and observe them.

Go through the history of your competitors as copies, headlines, and titles. You can also filter these copies with the specific keywords you are targeting.

Spy Your Competitors For Backlinks

For off-Page SEO/Backlinks analysis, go to the Spyfu tool and check the Backlinks tabs. Here, you will see high-quality backlinks for some relevant keywords of your competitors.

This feature can also help you with backlink opportunities that would help you run a successful campaign.

Create a Unique Marketing Campaign

With all the information you have gotten about your competitor, creating a unique campaign should be the aim.

Spyfu helps you find your competitors that use Google Ads; it also assists in identifying some relevant keywords and high-quality backlinks. The rest of the process lies in your hands.

You can use all the information to create a unique campaign and get results for ads.

How to Sign Up with SpyFu

The following steps will guide you on how to sign up with Spyfu;

  • Visit their website at
  • Click on the signup tab

  • Please choose a plan from their basic or Professional plans. They offer new customers a 30-day money-back guarantee. (The basic plans cost $39 per month, but you can also get limited plan offers for $8)
  • Next, create an account and enter your payment details if you subscribe to any plans.
  • You can now enjoy their features after the payment process is completed.

With these few steps, you can open an account on Spyfu and get access to their outstanding features.

Why Use Spyfu to Analyze Your Competitors?

Other tools can deliver competitor research on google ads. However, we have gone with Spyfu ahead of other tools like SEMrush, and the others. Spyfu is a specialist in analyzing competitors in digital advertising and Pay-Per-Clicks (PPC).

Also, they have been in the business since 2007, which means Spyfu has enough data compared to other tools.

So, Spyfu’s focus on competitor research and analysis makes them stand out against SEMrush and other tools.

How Should I Run a Google Ads Campaign?

So far, we have discussed how you can assess your competition with Spyfu. But there are other factors that you should keep in mind before running a campaign on Google Adwords.

The following few lines will discuss what determines a successful Google Ads campaign.

Your Campaign Goals

Businesses invest a lot of money in running campaigns. The performance of your campaign most times determines how much you spend. What every marketer should consider before running a campaign is the goal.

These goals might be to drive traffic, build email lists, get customers to your business, and so on. It is vital to be intentional about your goals.

Choose Your Target Location Location

With Google ads, you have to select the geographical space you target. This feature helps you in striking an excellent demographic with your campaigns. Google ads allow you to narrow your ads to a particular country, state, or city. Ads could also run on global targeting, which opens your range of customers.

Set Your budget

Google Adwords does not have a specific amount when running a campaign. But just as with the case with other pay-per-action ads, some trends help you set a budget.  Some keywords are more valuable than others, so the cost per click (CPC) would differ. Identifying the most valuable keywords would be necessary to set up an effective ad.

For beginners, it is advisable to bid for a reasonable cost per click. Although there is no maximum bid, you should bid for a CPC to give you a Return on Investment (ROI).

Prepare a Killer Landing Page

An excellent landing page will fulfil the purpose of the ads you want to run. Whether to drive website traffic, build an email list or generate leads, a relevant landing page should be in place.

Also, your landing page should have an engaging call to action, especially if you are trying to promote a product or service.

Ads Copy

Your ad copy contains relevant parts of your campaign, like the headlines and URL of the page. The ads copy also contains the page’s description, which displays in the snippet. Google ads allow you to create multiple headlines, write up to two descriptions and also create a page URL.

After executing all these steps, it is advisable to monitor the quality of your ad score. This feature is displayed on your Google ads campaign to show the quality of the campaign you set up.


So, we have covered some relevant information about Google ads. Running campaigns and building an advertisement strategy online are crucial with this method. A successful advertising campaign is only possible if you analyze your competitors on Google Ads.

This article explains how you can use Spyfu to monitor your competitors when advertising on Google. So, if you need a guide to run a campaign on Google, I believe you have a good knowledge of how these things work.

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