Top 10 Best Spyfu Alternatives To Perform Competitor Research In 2025
Google AdWord is one of the most powerful tools for online marketing. And one certain thing with online marketing is performing competitor research. Over the years, Spyfu has proven to be one of the best marketing tools that you can use to perform competitor research and learn more about your competitors.
However, Spyfu is not the only tool in the market that can help you do this. Several other options are also available, which offer similar features at a much lower price than Spyfu. So, we will discuss other sites like Spyfu in this post today.
What Is SpyFu And How Does It Work?
SpyFu is one of the most popular keyword research and analysis tools that help determine your competitor’s spending on ads(PPC) and SEO. It also shows you the keywords they are bidding on, how much they are paying, and how many people are searching for them. With this information, you can get an idea of what keywords to use in your campaigns so that you’ll have more success than your competitors.
SpyFu is a paid service. If you purchase the monthly subscription plan, you can expect to pay more than the annual packages. The price of subscribing to this tool costs from $39 to $299, depending on the plan.
The tool is available on both desktop and mobile. It has a user-friendly interface. You can easily navigate the website, add keywords for your research, and export them in different formats.
There are a lot of other features you would like to know about Spyfu. But that is not our focus for this post. However, you can check out our Spyfu review to learn more about this tool.
So, let us head into this post as we look at 10 Spyfu competitors and alternatives every content marketer must know.
Best 10 Spyfu Alternatives / Competitors
It is inevitable for sites like Spyfu to have good competitors as content marketing has become a popular space for business owners. Below are 10 alternatives to Spyfu you should consider.
1. SEMrush
If you want to learn more about your competitors and their keyword rankings, SEMrush is the best tool for you. It helps you find valuable keywords used by your competitors and keywords with low competition. You can also use it for keyword research and analysis and find other useful information about your competitors, such as their organic traffic and social media engagement.
SEMrush oversees its competitor Spyfu in some major features. There are great SEO and PPC analytic tools, but SEMrush takes the nod for additional marketing tools such as social media marketing. SEMrush comes with effective tools for social media marketing.
Site Audit is another aspect that SEMrush has a distinct advantage over Spyfu. It is a great tool for identifying a website’s SEO flaws and recommending improvements. It not only performs an overall analysis of your site but also has several other useful features, such as disavow links and indexation status.
When it comes to local SEO, SEMrush also edges out Spyfu. It has over 142 databases worldwide compared to Spyfu, with two each in the UK and the US.
Although SEMrush’s starting price of $199 per month is significantly more than that of Spyfu, it also has more valuable features.
2. KWFinder
KWFinder is another good alternative tool that you should know. Just like every other site, there have both advantages and limitations. And we will look discuss all that.
This tool’s strongest point is its ability to pull multiple seed keywords through the “Autocomplete” search options. This feature comes in handy if you are looking for keyword ideas. KWFinder can also ensure that you can gain a great insight into keyword difficulty score (KD) and see how much competition you will face in the SERPs.
There is also a free SEO extension to view all your keywords in the Chrome browser. The tool also has an SEO audit feature, which can help you find areas of improvement in your website’s SEO. You will be able to see what pages need optimization and how you can improve them for better performance in Google SERPs.
It costs from $49 to $120 per month to get a subscription plan. But this is a reasonable price, considering how much it can help you boost your website’s ranking.
3. Serpstat
Serpstat is a paid tool that helps you with keyword research, competitor analysis, and ranking these keywords. It has a free version, but it comes with limited features. However, the paid version starts from $45 per month.
One unique attribute of this tool is how it goes about revealing valuable data on keyword rankings and site ranking history. The tool uses an algorithm that considers the search engine’s ranking history and reveals a graph showing how your website has performed over time.
You can see your site or any site’s positions and how far you have come from the first day of launch. The tool also provides metrics on your site performance, such as its backlinks, social media activity, domain authority, traffic sources, and more.
This tool surpasses Spyfu in that you can easily get an insight into the high-ranking keywords and sites currently ranking with that keyword.
4. iSpoinage
iSpoinage is another good alternative to sites like Spyfu as they also provide SEO and PPC competitor research. The tool shows the top competitor’s keywords, ad copy, and other data. You can also see links sending traffic to competitors’ websites and learn about their social media presence.
iSpionage shows two important metrics—Ad Effectiveness Index (AEI) and Keyword Effectiveness Index (KEI)—that enable you to assess the campaign profitability of your competitors. You will access their ad budgets and data on what landing pages give them valuable clicks. And this feature is unique to iSpoinage, as you can not find it on Spyfu and many other tools.
Regardless, iSpoinage SEO tools could be better, and this is one loophole that other tools have exploited to offer their customers better features. iSpionage has a lot of room for improvement, but it’s still one of the best content marketing tools for spying on your competitors.
It is also quite expensive, costing $50 monthly (billed annually). But this tool also comes with a 30-day money-back guarantee, which makes it easier to test the waters before committing to it.
5. Ahrefs
Ahrefs is a comprehensive tool that helps you to analyze SEO and PPC campaign. It is also one of the most popular SpyFu competitors in the market. Although its PPC analysis may not be sophisticated as Spyfu, Ahrefs also has some other strong points.
Among this tool’s advantages, the site explorer feature stands out. It allows you to analyze your competitor’s site pages. It also provides a detailed report on its rankings and helps you determine which keywords they are ranking for; another feature that makes Ahrefs stand out is its incredible backlink index. That means it can help you uncover new link opportunities for your website.
However, this tool is also not the cheapest option in cost. Users are billed $83 per month when subscribed to an annual plan. In addition, it does not offer a free trial, so you will have to pay the full price before you can experience its features.
6. Moz Pro
Moz is one of the most trusted SEO tools and allows you to analyze your website and competitors. Although it does not carry as much authority in PPC campaigns, Moz is a tool that can help marketers view important competitors’ data.
You can find your competitors’ domain authority (DA) and page authority with Moz Pro. These metrics help you determine how well your competitors are doing and whether or not they have authority in the SERPs.
One of the best attributes of Moz is its link-building ability. The tool allows you to search for websites linking to your competitors and see what kind of links they have obtained. You can also find sites that link to your competitors’ pages so that you can reach out and try to get similar links on your website. If you are looking for a good link-building tool, then Moz Pro is the right one. You can get a paid version for $79 monthly and a 30-day free trial.
7. SE Ranking
This tool is an excellent Spyfu competitor in different ways. SE Ranking is a complete SEO suite that provides all the tools you need to execute a successful SEO and PPC strategy.
SE Ranking’s keyword research tool lets you find the right keywords for your website, and its SEO audit tool will help you ensure your site is ready for search engines. You can also use SE Ranking’s link and backlink analysis tools to analyze your links’ or competitors’ performance.
One unique aspect of this tool is how it alerts users on recent changes to their sites and that of their competitors. This feature allows you to adjust your strategy accordingly.
SE Ranking is also available as a mobile app. That means you can use it on your phone as well. The app provides all the same features as the desktop version, so you don’t have to worry about missing out on any functionality.
Access to the SE Ranking software is also affordable compared to the others. This tool has a decent cost of $23 per month and a 14-day free trial.
8. SEO PowerSuite
SEO PowerSuite is another site like Spyfu that helps marketers with SEO competitor research. They have some basic features such as; Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant.
The Rank Tracker allows users to monitor their site’s performance and competitors in different search engines. The Website Auditor allows you to check your site’s overall health. In addition, it will give you an overview of the technical aspects of your website, including the number of broken links and page speed.
The SEO SpyGlass feature gives you insight into useful backlinks that you can use to improve your website’s performance. In addition to these unique features, this tool has decent pricing of $299 per year.
9. Morningscore
Another Spyfu competitor is Morningscore. It uses gaming mechanics to make it fun to learn about SEO. You can create missions around specific SEO goals, such as increasing organic traffic or getting backlinks. It has a great user interface, and the design is appealing.
One feature that makes Morningscore stand out over sites like Spyfu is how it estimates SEO value in different currencies.
Also, the Enterprise plans cost $6,850/year, while the regular plan costs $650/year or $65 a month.
10. WebCEO
WebCEO is a full-featured SEO software that helps you to analyze your website and its performance in search engines. You can use WebCEO for link building, competitor research, SEO audit and optimization, keyword research, content creation, and more. It also has a built-in CRM system that lets you manage all your research by creating a project.
You can assign roles and tasks to each user if you have a team. This feature makes WebCEO a great feature for businesses and companies. You can also host WebCEO on your domain under your branding—making it appear like you developed the system internally.
However, this tool falls short in its effectiveness in PPC campaigns. But it costs only $33 per month to access its paid version. New users also have a free 14-day trial period.
So, that is all you need to know about some of the best Spyfu competitors and how they stack up against each other. These tools will help you do everything from growing your audience to discovering new keywords.
While some of these tools are SEO-specific, others have features that make them useful for any marketer. For example, Spyfu is great if you’re looking to do keyword research or backlink analysis. But if you’re more focused on social media, SEMrush has advanced features to help with that too.
Conclusion
We’re sure you know how important it is to stay updated on other sites like Spyfu. But let’s face it: there are so many new options out there that it can be overwhelming. You don’t want to waste time trying new platforms when so many great ones are already out there.
That’s why we created this list of ten alternatives you can decide what works best for your needs as a marketer or business owner.
Nevertheless, Spyfu is also a great platform to analyze your competitor on Google ads. Even if you are new to the platform, check out this tutorial on analyzing your competitor on google ads using Spyfu.
